Advanced Professional Diploma in Business Marketing
Master strategic marketing, consumer behaviour, digital marketing, brand management, marketing analytics, and global marketing. Designed for marketing professionals, brand strategists, and business leaders.
Advanced Professional Diploma in Business Marketing
This 4‑week advanced diploma delivers executive‑level marketing expertise across 12 modules (6 units each). You will explore marketing strategy, consumer psychology, digital marketing, brand management, marketing research, sales management, B2B marketing, international marketing, marketing analytics, and strategic marketing leadership – all through self‑paced study guides and dedicated team support.
Weeks 1-2
Foundations, Strategy, Consumer Behaviour, Digital Marketing
Weeks 3-4
Brand Management, Research, Sales, B2B, International, Analytics, Strategy & Capstone
Advanced Business Marketing Learning Journey
Each module contains 6 in‑depth units, delivered via study guides, case studies, and strategic exercises.
📘 Module 1: Fundamentals of Business Marketing
- 1.1 Definition, scope, and evolution of marketing
- 1.2 The marketing concept and customer orientation
- 1.3 Marketing environment (PESTLE, SWOT)
- 1.4 Marketing mix (4Ps to 7Ps; 4A's of Marketing)
- 1.5 Ethics and corporate social responsibility in marketing
- 1.6 Case study: Marketing transformation of a traditional company
📊 Module 2: Strategic Marketing Planning
- 2.1 Strategic marketing process and situation analysis
- 2.2 Market segmentation, targeting, and positioning (STP)
- 2.3 Competitive strategies (Porter’s generic strategies)
- 2.4 Growth strategies (Ansoff matrix)
- 2.5 Marketing plan development and implementation
- 2.6 Case study: Developing a strategic marketing plan for a brand
🧠 Module 3: Consumer Behaviour and Market Insights
- 3.1 Consumer decision‑making process
- 3.2 Psychological factors: motivation, perception, learning, attitudes
- 3.3 Social and cultural influences on buyer behaviour
- 3.4 B2C vs B2B buyer behaviour
- 3.5 Customer journey mapping and personas
- 3.6 Case study: Analysing consumer behaviour for a new product launch
💻 Module 4: Digital Marketing and Social Media Strategy
- 4.1 Digital marketing landscape and channels
- 4.2 Search engine optimisation (SEO) and search engine marketing (SEM)
- 4.3 Social media marketing (Facebook, Instagram, LinkedIn, TikTok)
- 4.4 Email marketing and marketing automation
- 4.5 Content marketing and influencer partnerships
- 4.6 Case study: Designing a digital marketing campaign
🏷️ Module 5: Brand Management and Brand Equity
- 5.1 Brand identity, image, and personality
- 5.2 Brand positioning and brand architecture
- 5.3 Customer‑based brand equity (Keller)
- 5.4 Brand valuation and measurement
- 5.5 Brand revitalisation and global branding
- 5.6 Case study: Building a strong brand from scratch
📈 Module 6: Marketing Research and Data Analytics
- 6.1 Marketing research process and design
- 6.2 Qualitative and quantitative research methods
- 6.3 Data collection, sampling, and analysis
- 6.4 Marketing metrics and KPIs (ROI, CAC, CLV)
- 6.5 Data visualisation and dashboard reporting
- 6.6 Case study: Conducting market research for a product launch
🤝 Module 7: Sales Management and Business Development
- 7.1 Sales process and funnel management
- 7.2 Sales force structure, recruitment, and training
- 7.3 Sales performance metrics and compensation
- 7.4 Key account management and relationship selling
- 7.5 Negotiation and closing techniques
- 7.6 Case study: Designing a sales territory plan
🏭 Module 8: B2B Marketing and Industrial Marketing
- 8.1 Characteristics of B2B markets vs B2C
- 8.2 B2B buyer behaviour and decision‑making units
- 8.3 B2B marketing mix strategies (product, price, place, promotion)
- 8.4 Account‑based marketing (ABM)
- 8.5 B2B digital marketing and lead generation
- 8.6 Case study: Developing a B2B marketing strategy
🌍 Module 9: International Marketing and Global Strategy
- 9.1 Globalisation and market entry strategies
- 9.2 Cultural, political, and legal environments
- 9.3 Standardisation vs adaptation decisions
- 9.4 Global branding and product positioning
- 9.5 International pricing and distribution
- 9.6 Case study: Entering an emerging market
📊 Module 10: Marketing Analytics and ROI Measurement
- 10.1 Marketing dashboards and performance tracking
- 10.2 Customer acquisition cost (CAC) and customer lifetime value (CLV)
- 10.3 Attribution modelling and marketing mix modelling
- 10.4 A/B testing and experimentation
- 10.5 Predictive analytics for marketing decisions
- 10.6 Case study: Measuring campaign effectiveness using analytics
🚀 Module 11: Marketing Leadership and Innovation
- 11.1 Marketing organisation structures and leadership styles
- 11.2 Innovation management and design thinking
- 11.3 Agile marketing and rapid experimentation
- 11.4 Managing marketing budgets and resource allocation
- 11.5 Crisis communication and reputation management
- 11.6 Case study: Leading a marketing transformation
🎓 Module 12: Capstone – Strategic Marketing Plan Project
- 12.1 Integrating all module learnings into a comprehensive marketing plan
- 12.2 Conducting a full situation analysis (internal/external)
- 12.3 Defining target segments, positioning, and marketing mix
- 12.4 Developing a budget, KPIs, and implementation timeline
- 12.5 Risk assessment and contingency planning
- 12.6 Final capstone submission and presentation
Everything You Need to Succeed in Business Marketing
Beyond the curriculum – we provide a complete learning ecosystem to support your growth.
100% Online with study guides
Fully remote learning – access comprehensive study guides, video summaries, and self‑assessment tools.
Team supports
Dedicated team of instructors and support staff available for questions, feedback, and guidance.
Self-Paced Learning
Learn at your own speed without missing deadlines – flexible schedule designed for working professionals.
Mobile-Friendly Access
Study easily on phones, tablets, and desktops. All content responsive and accessible anytime.
Certificate of Completion
Downloadable and verifiable certificate after finishing the programme – share on LinkedIn, CV, or portfolio.
Real-World Projects / Portfolio Building
Practical assignments for career showcasing – build a portfolio that demonstrates your marketing skills.
Assessment & Quizzes
Continuous evaluation to track progress and understanding. Instant feedback to reinforce learning.
Career Support Services
CV review, interview preparation, and job guidance to help you transition into senior marketing roles.
Updated Content Access
Course materials regularly updated to reflect new marketing trends, digital tools, and consumer insights.
Beginner-to-Advanced Pathways
Structured learning levels – from foundation certificates to advanced professional diplomas.
Downloadable Resources
Templates, slides, toolkits, and reading materials – all available for offline reference and study.
Affordable Tuition – ₦102,740 Total
All inclusive: tuition + application fee. Flexible interest‑free instalments.
Application fee ₦2,740 is included in the total above.
Learning Outcomes & Career Pathways
Key Competencies
- Develop and execute strategic marketing plans
- Analyse consumer behaviour and market insights
- Implement digital and social media marketing campaigns
- Build and manage strong brand equity
- Apply marketing analytics to measure ROI and optimise performance
Career Opportunities
- Marketing Manager / Brand Manager
- Digital Marketing Director
- Market Research Analyst
- Head of Sales / Business Development
- Marketing Consultant / Strategist
- Chief Marketing Officer (CMO) aspirant
Assessment & Delivery
100% online, self‑paced over 4 weeks (flexible up to 3 months). Assessment via module quizzes, case study analyses, and a strategic capstone project. Advanced Professional Diploma awarded.