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Foundation Diploma in Marketing
Build practical, job‑ready marketing skills in just 4 weeks. 6 modules across two progressive circles — from marketing foundations and strategy to branding, digital marketing, content, analytics, and campaign management. Expert‑led online learning with direct WhatsApp support. Includes professional development training documents. Tuition fee- flexible instalments available
🔵 CIRCLE ONE
Marketing Foundations & Strategy (3 Modules)
- Introduction to Marketing; Core marketing concepts and the marketing mix (4Ps)
- Customer value, satisfaction, and relationship marketing
- Market orientation and the marketing environment
- Ethical and social responsibility in marketing
- The role of marketing in business strategy
- Strategic marketing planning process
- Market segmentation, targeting, and positioning (STP)
- Competitive analysis and differentiation
- Value proposition and brand positioning
- Developing a marketing plan
- Brand identity, image, and reputation
- Brand equity models (Aaker, Keller)
- Brand architecture and portfolio strategy
- Brand storytelling and emotional connection
- Building and sustaining brand loyalty
🔵 CIRCLE TWO
Digital Marketing & Campaign Management (3 Modules)
- Digital marketing landscape and channels
- Social media marketing strategy
- Content marketing and storytelling
- Influencer marketing and community management
- Email marketing and automation
- Content strategy and content calendar
- SEO and SEM fundamentals
- Paid advertising (Google Ads, Meta Ads)
- Marketing analytics and KPIs
- Data‑driven decision making
- Integrated marketing communications (IMC)
- Campaign planning and budget management
- Multi‑channel campaign execution
- Campaign measurement and optimisation
- Capstone: build a complete marketing campaign
💰 Programme Investment
Application fee included.
Contact admissions for custom schedule.
Practical Marketing
Learn marketing that works — real strategies, real tools, real results.
6 Modules, 2 Circles
A structured, progressive curriculum covering the full marketing spectrum.
4‑Week Intensive
Fast‑track your marketing career — complete in just 4 weeks.
Expert‑Led Support
Direct WhatsApp access to marketing experts for guidance and feedback.
Complete Training Docs
Receive handbooks, worksheets, campaign templates, and assessment tools.
Foundation Diploma
Earn a respected professional diploma to boost your career prospects.
📘 Professional Development Training Documents
1. Programme Overview
- Course Handbook / Programme Guide
- Training Syllabus & Curriculum
- Programme Schedule / Calendar
2. Learning Materials
- Lecture Notes / Module Manuals
- Presentation Slides (PowerPoint)
- Reading Materials / Articles
3. Practical Application Tools
- Mastery Worksheets
- Case Study Exercises
- Marketing Plan Templates
- Campaign Brief Templates
4. Personal Development Tools
- Personal Action Plan
- Goal Setting Templates
- Reflection Journals / Logbooks
5. Assessment & Evaluation
- Pre‑Assessment / Diagnostic Test
- Continuous Assessment Tasks
- Practical Skills Checklists
- Final Assessment / Examination
- Competency Evaluation Rubrics
6. Workplace Readiness Tools
- Professional Code of Conduct
- Workplace Behaviour Guidelines
- Job Role Competency Framework
7. Certification & Completion
- Foundation Diploma Certificate
- Transcript or Record of Achievement
- Performance Summary Report (optional)
8. Communication & Support
- Instructor Contact Information Sheet
- Feedback Forms
- Participant Support Guidelines
- FAQ Document
📌 Learn → Practice → Reflect → Apply → Assess → Certify
A complete professional development programme should follow this cycle.Launch your marketing career — in just 4 weeks
₦52,740 — flexible payment plans available6 modules · 4 weeks · 100% online · Expert‑led
This Foundation Diploma gives you practical, job‑ready marketing expertise across 6 modules in 2 progressive circles. From marketing foundations and strategy to branding, digital marketing, content, analytics, and integrated campaigns — you'll gain the skills to succeed in any marketing role. Enrol today and receive your complete training package.
Ransford Global Professional Development
Empowering professionals with accessible, high‑quality education — from foundation diplomas to elite certificates in marketing, brand management, strategic management, business administration, HR, and more.