Create Uncontested Market Space with Professional Certificate in Blue Ocean Strategy
Based on the global bestseller by W. Chan Kim & Renée Mauborgne. Master value innovation, the strategy canvas, the four actions framework, and the ERRC grid. Learn to make competition irrelevant. 100% online — globally recognised.
Master the Blue Ocean Strategy Framework
This intensive 2‑week professional certificate is based on the internationally acclaimed Blue Ocean Strategy book. You will learn how to shift from competing in crowded red oceans to creating blue oceans of uncontested market space. Through frameworks, tools, and real‑world case studies, you will develop the ability to make competition irrelevant and create new demand.
Programme Objectives
- Understand the difference between red and blue oceans
- Apply the Strategy Canvas to visualise competitive factors
- Use the Four Actions Framework and ERRC Grid
- Master value innovation – the cornerstone of blue ocean strategy
- Learn the six paths to reconstruct market boundaries
- Overcome organisational hurdles to execute blue ocean shifts
Target Audience
- Business leaders and strategists
- Product managers and entrepreneurs
- Innovation and growth specialists
- Consultants and change agents
- Anyone seeking to create breakthrough value
Duration & Mode
Duration: 2 Weeks (10 intensive days)
Learning Hours: 30+ Hours (self‑paced + live case clinics)
Mode: 100% Online – frameworks, case studies, strategy simulation
Certification: Professional Certificate in Blue Ocean Strategy
Price: $30 (₦45,000)
Your 2‑Week Blue Ocean Journey
Based on the book's core concepts — click any topic to expand and see detailed learning points.
🌊 Module 1: Foundations of Blue Ocean Strategy
Week 1 | Red vs blue oceans, value innovation, strategy canvas, four actions, six paths, buyer utility
⚡ Module 2: Blue Ocean Shift & Strategic Execution
Week 2 | Blue ocean leadership, overcoming hurdles, fairness process, sustaining blue oceans, case studies
How You'll Be Evaluated
Practical assignments + final blue ocean strategy portfolio
Learning Outcomes
- Differentiate red ocean (competitive) vs blue ocean (uncontested) strategies
- Create and interpret Strategy Canvas and ERRC Grids
- Apply the Six Paths framework to reconstruct market boundaries
- Design a blue ocean offering using the buyer utility map
- Overcome organisational hurdles using blue ocean leadership and fairness process
- Produce a professional blue ocean strategy portfolio
Career Opportunities
Trusted by Strategy Professionals Worldwide
Hear from graduates who applied Blue Ocean Strategy in their organisations.
Ready to Create Your Blue Ocean?
Gain the frameworks to make competition irrelevant and create new market space. Enrol today – flexible payment plans available.
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