Professional MBA (Non-Degree) in Strategic Brand Management – Ransford Global
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NON-DEGREE

Professional MBA
in Strategic Brand Management

Advance your career with a comprehensive 3–6 month, self‑paced PMBA non-degree professional development programme. 24 modules, 144 units across 9 progressive parts – from brand foundations, equity, identity, and architecture to marketing, relevance, differentiation, measurement, portfolio, global branding, and leadership. Kelvin Keller & David Aaker's strategic brand management frameworks included. Expert‑led online support. Includes professional development training documents.

Apply Now View Structure
3–6Months
360+Hours
24Modules
144Units
9Circles
Expert‑LedOnline

Circle 1 — Foundations of Strategic Brand Management

Module 1: Foundations of Strategic Brand Management

  • 1. What Is a Brand?
  • 2. Why Brands Matter
  • 3. The Role of Brands in Marketing
  • 4. Brand Management and Strategic Management
  • 5. Brand Equity and Brand Value
  • 6. The Strategic Brand Management Process

Module 2: Brand Strategy and Competitive Positioning

  • 1. Understanding Brand Strategy
  • 2. Market and Competitive Analysis
  • 3. Brand Positioning
  • 4. Points-of-Parity and Points-of-Difference
  • 5. Competitive Differentiation
  • 6. Developing a Strategic Brand Position

Circle 2 — Customer-Based Brand Equity

Module 3: Consumer-Based Brand Equity

  • 1. Understanding Customer-Based Brand Equity
  • 2. Sources of Brand Equity
  • 3. Brand Knowledge
  • 4. Brand Awareness
  • 5. Brand Associations and Brand Image
  • 6. Building Customer-Based Brand Equity

Module 4: Brand Resonance and Customer Relationships

  • 1. The CBBE Pyramid
  • 2. Brand Salience
  • 3. Brand Performance
  • 4. Brand Imagery
  • 5. Consumer Judgments and Feelings
  • 6. Brand Resonance and Customer Loyalty

Module 5: Brand Identity and Brand Meaning

  • 1. Brand Identity
  • 2. Brand Purpose
  • 3. Brand Values
  • 4. Brand Personality
  • 5. Emotional and Self-Expressive Benefits
  • 6. Creating Meaningful Brand Relationships

Circle 3 — Brand Identity, Elements and Architecture

Module 6: Brand Elements and Identity Systems

  • 1. Brand Names
  • 2. Logos and Symbols
  • 3. Characters
  • 4. Slogans and Taglines
  • 5. Packaging and Visual Identity
  • 6. Selecting Effective Brand Elements

Module 7: Brand Architecture

  • 1. Understanding Brand Architecture
  • 2. Corporate Brands
  • 3. Individual Brands
  • 4. Sub-Brands
  • 5. Endorsed Brands
  • 6. Brand Hierarchy and Portfolio Structure

Module 8: Brand Relationship and Portfolio Architecture

  • 1. The Brand Relationship Spectrum
  • 2. Branded House
  • 3. House of Brands
  • 4. Master Brands and Sub-Brands
  • 5. Co-Brands and Strategic Relationships
  • 6. Choosing the Appropriate Brand Architecture

Circle 4 — Brand Marketing Programmes

Module 9: Product, Pricing and Distribution Branding

  • 1. Product Strategy and Brand Equity
  • 2. Product Experience
  • 3. Strategic Brand Pricing
  • 4. Distribution and Channel Strategy
  • 5. Customer Experience
  • 6. Relationship Marketing

Module 10: Integrated Brand Communications

  • 1. Marketing Communication
  • 2. Advertising
  • 3. Sales Promotion
  • 4. Public Relations
  • 5. Events, Experiences and Sponsorship
  • 6. Integrated Marketing Communications

Module 11: Digital Brand Management

  • 1. Digital Branding
  • 2. Social Media Branding
  • 3. Online Consumer Behaviour
  • 4. Digital Content Strategy
  • 5. Online Brand Communities
  • 6. Mobile and Digital Customer Engagement

Circle 5 — Brand Relevance and Differentiation

Module 12: Aaker's Brand Relevance Strategy

  • 1. Brand Relevance versus Brand Preference
  • 2. Understanding Consumer Categorization
  • 3. Framing the Market
  • 4. Category and Subcategory Creation
  • 5. Exemplar Brands
  • 6. Making Competitors Less Relevant

Module 13: Creating Game-Changing Subcategories

  • 1. The Game-Changing Subcategory
  • 2. Identifying Customer Must-Haves
  • 3. Finding Unmet Customer Needs
  • 4. Creating New Customer Expectations
  • 5. Creating Superior Customer Experiences
  • 6. Building the New Subcategory

Module 14: Owning the Game-Changing Subcategory

  • 1. Becoming the Exemplar Brand
  • 2. Building Customer Commitment
  • 3. Digital Communication and Influence
  • 4. Online Brand Communities
  • 5. Personalization and Relationships
  • 6. Defending the Subcategory

Circle 6 — Brand Differentiation, Innovation and Energy

Module 15: Brand Differentiation and Branded Innovation

  • 1. Sources of Brand Differentiation
  • 2. Functional Differentiation
  • 3. Emotional Differentiation
  • 4. Self-Expressive Differentiation
  • 5. Branded Differentiators
  • 6. Branding Innovation

Module 16: Brand Energy and Brand Revitalization

  • 1. Understanding Brand Energy
  • 2. Energizing Established Brands
  • 3. Signature Stories and Programmes
  • 4. Sponsorship and Social Programmes
  • 5. Brand Revitalization
  • 6. Restoring Brand Relevance

Module 17: Innovation and Brand Growth

  • 1. Customer-Driven Innovation
  • 2. Innovation and New Market Opportunities
  • 3. Innovation as a Source of Differentiation
  • 4. Technology and Branded Innovation
  • 5. Innovation Portfolios
  • 6. Scaling Brand Innovation

Circle 7 — Brand Measurement and Performance

Module 18: Brand Measurement and Analytics

  • 1. Brand Equity Measurement
  • 2. Brand Audits
  • 3. Brand Tracking
  • 4. Consumer Brand Research
  • 5. Brand Awareness and Perception Measurement
  • 6. Brand Equity Management Systems

Module 19: Brand Performance and Financial Value

  • 1. Market Performance
  • 2. Sales and Market Share
  • 3. Price Premiums
  • 4. Customer Profitability
  • 5. Financial Brand Valuation
  • 6. Return on Brand Investment

Circle 8 — Brand Growth and Portfolio Strategy

Module 20: Brand Extensions and New Product Markets

  • 1. New Product Branding
  • 2. Line Extensions
  • 3. Category Extensions
  • 4. Brand-Extension Opportunities
  • 5. Extension Fit and Credibility
  • 6. Managing Brand Dilution and Extension Risk

Module 21: Strategic Brand Portfolio Management

  • 1. Brand Portfolio Strategy
  • 2. Brand Roles and Responsibilities
  • 3. Portfolio Structure
  • 4. Master Brands, Sub-Brands and Endorsed Brands
  • 5. Branded Differentiators and Energizers
  • 6. Portfolio Synergy and Leverage

Module 22: Managing Brand Portfolios for Focus and Clarity

  • 1. Brand Portfolio Audits
  • 2. Identifying Portfolio Gaps and Overlaps
  • 3. Eliminating Unnecessary Brands
  • 4. Managing Brand Proliferation
  • 5. Resource Allocation Across Brands
  • 6. Building a Coherent Portfolio

Circle 9 — Global Branding, Leadership and Sustainability

Module 23: Global and Cross-Cultural Brand Management

  • 1. Global Branding
  • 2. International Brand Management
  • 3. Global versus Local Brands
  • 4. Cultural Differences in Branding
  • 5. Geographic Brand Expansion
  • 6. Managing Brands Across Market Segments

Module 24: Brand Leadership, Crisis Management and the Future

  • 1. Strategic Brand Leadership
  • 2. Internal Branding and Employee Engagement
  • 3. Managing Brand Crises
  • 4. Brand Reinforcement and Revitalization
  • 5. Responding to Market and Technology Change
  • 6. Future of Strategic Brand Management

💰 Programme Investment

Local (Nigeria): ₦302,740
Foreign (International): ₦702,740
Flexible Payment – No Interest
2–4 instalments
Local: ₦75,685 – ₦151,370 per instalment
Foreign: ₦175,685 – ₦351,370 per instalment
5–10 instalments
Local: ₦30,274 – ₦60,548 per instalment
Foreign: ₦70,274 – ₦140,548 per instalment
Extended plans available – contact admissions for custom scheduling.
Account Name:Ransford Global PD LTD – LCO
Bank:Providus Bank PLC
Account Number:9651814927
Reference:MBA-BRAND + Your Full Name
After payment, send receipt to WhatsApp +234 901 599 2500.
Pay Now with Card (Paystack) Enrol Now →

Why choose the Professional MBA in Strategic Brand Management?

⚡

3–6 Month Comprehensive

Complete the MBA in 3–6 months – intensive, immersive learning with flexible pacing and 360+ hours of engagement.

🌍

Self‑Paced & Expert‑Led

Study on your own schedule, with direct expert support via WhatsApp for questions, case consultations, and guidance.

🏷️

Comprehensive Brand Management Coverage

From brand foundations, equity, identity, architecture, marketing, relevance, differentiation, measurement, portfolio, global branding, and leadership – 24 modules, 144 units.

🔬

Keller & Aaker Frameworks

Based on the globally recognised strategic brand management frameworks of Kevin Lane Keller and David Aaker – including CBBE, brand resonance, relevance, and category creation.

📘

Complete Training Documents

Receive handbooks, worksheets, action plans, assessment tools, and professional development resources to support your learning journey.

🎓

MBA (Non-Degree) Completion

Earn a prestigious MBA credential to elevate your career in brand leadership, marketing management, and strategic brand consulting.

📘 Professional Development Training Documents

Every participant receives a comprehensive set of learning, practice, and assessment documents to guide transformation from curiosity to competence.

1. Programme Overview

  • Course Handbook / Programme Guide
  • Training Syllabus & Curriculum
  • Programme Schedule / Calendar

2. Learning Materials

  • Lecture Notes / Module Manuals
  • Presentation Slides (PowerPoint)
  • Reading Materials / Articles

3. Practical Application Tools

  • Mastery Worksheets
  • Case Study Exercises
  • Simulation / Practical Tasks

4. Personal Development Tools

  • Personal Action Plan
  • Goal Setting Templates
  • Reflection Journals / Logbooks

5. Assessment & Evaluation

  • Pre‑Assessment / Diagnostic Test
  • Continuous Assessment Tasks
  • Practical Skills Checklists
  • Final Assessment / Examination
  • Competency Evaluation Rubrics

6. Workplace Readiness Tools

  • Internship / Logbook (if applicable)
  • Professional Code of Conduct
  • Workplace Behaviour Guidelines
  • Job Role Competency Framework

7. Certification & Completion

  • Certificate of Completion
  • Transcript or Record of Achievement
  • Performance Summary Report (optional)
  • Recommendation Letter (optional for top performers)

8. Communication & Support

  • Instructor Contact Information Sheet
  • Feedback Forms
  • Participant Support Guidelines
  • FAQ Document

📌 Learn → Practice → Reflect → Apply → Assess → Certify

A complete professional development programme should follow this cycle.

🎯 Key Insight

A strong professional training programme is not defined by lectures alone, but by:
Worksheets (reflection) • Action plans (execution) • Assessments (measurement) • Practical tools (real‑world application)

Lead brands with confidence – in just 3–6 months

This Professional MBA (Non-Degree) gives you a comprehensive grounding in strategic brand management – from foundations, equity, identity, architecture, marketing, relevance, differentiation, measurement, portfolio, global branding, and leadership. Across 24 modules and 144 units organised into 9 progressive parts, you'll gain the knowledge and skills to drive impact in brand management. Enrol today and receive your complete training package.

Apply Now Request Information

Ransford Global Professional Development

Empowering professionals with accessible, high‑quality business and brand management education – from foundation diplomas to MBA programmes in strategic brand management, marketing, economics, finance, HR, psychology, fraud management, disaster management, supply chain, and organisational development.

Contact Us

📱
WhatsApp+234 901 599 2500
📞
Phone+234 705 560 0725
✉️
Emailrtsonlineeducation@gmail.com
📍
Address48, Omuaran Street, Unity Estate, Egbeda, Lagos, Nigeria.
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