MBA in Strategic Marketing Management | Ransford Global

MBA Programme | 4 Months | Online

MBA in Strategic Marketing Management (Non-degree Skill level Programme)

Earn a prestigious MBA‑level Skills and become a strategic marketing leader. Master advanced marketing strategy, brand leadership, consumer psychology, digital transformation, analytics, and global marketing – all through a rigorous, industry‑aligned curriculum with expert support.

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Months

Modules

100%

Online

MBA

Skills

Programme Overview

Become a Strategic Marketing Leader

This MBA‑level programme is designed for experienced professionals, aspiring CMOs, and entrepreneurs seeking to master strategic marketing at the highest level. Over 6 months, you will develop advanced capabilities in marketing strategy, brand leadership, consumer insights, digital transformation, and global market expansion — culminating in a strategic capstone project.

🎯 MBA Programme Highlights

Comprehensive 8‑module curriculum covering all core MBA marketing disciplines
Strategic focus on leadership, innovation, and global perspectives
Practical, case‑study driven learning with real‑world applications
Expert faculty support via WhatsApp throughout your journey
Flexible self‑paced learning with structured milestones
Capstone strategic marketing project for a real or hypothetical organisation
Globally recognised MBA‑level credential
Networking opportunities with fellow marketing professionals

Programme Objectives

Develop and execute enterprise‑level marketing strategies
Master brand leadership and portfolio management
Apply advanced consumer behaviour and market intelligence
Lead digital transformation and innovation in marketing
Use marketing analytics to drive strategic decisions and ROI
Lead integrated marketing communications across global markets
Develop strategic thinking and leadership capabilities

Target Audience

Mid‑career marketing professionals seeking MBA‑level credentials
Brand and product marketing leaders
Digital marketing strategists and transformation leaders
Entrepreneurs and business owners
Aspiring Chief Marketing Officers (CMOs)
Marketing consultants and agency leaders

Programme Details

Duration: 4 Months (flexible pacing)

Learning Hours: 150+ Hours (self‑paced + live sessions)

Mode: 100% Online – case studies, simulations, real‑world projects

Qualification: MBA in Strategic Marketing Management

Investment: ₦422,740 (Tuition ₦400,000 + Application ₦22,740)

Programme Structure

Your MBA Learning Journey

Eight comprehensive modules covering the full spectrum of strategic marketing management at MBA level.

📘 Module 1: Strategic Marketing Management & Leadership

MBA 701 | Strategic planning, competitive analysis, marketing leadership, and organisational alignment

MBA 701

Understanding marketing in the 21st century – the new realities
The holistic marketing concept and market‑oriented leadership
Strategic marketing planning process: situation analysis, objectives, strategy, tactics, budget, control
Advanced market analysis frameworks: PESTLE, Porter’s Five Forces, SWOT, scenario planning
Competitive strategy and market positioning for competitive advantage
Marketing mix (7Ps) and its application in product and service marketing
Budgeting, forecasting, and resource allocation for marketing plans
Marketing metrics and dashboards: CAC, CLV, ROI, ROMI, NPS
Marketing leadership: building and leading high‑performance marketing teams
Case study: strategic marketing turnaround of a global corporation

📘 Module 2: Consumer Behaviour & Market Intelligence

MBA 702 | Consumer psychology, behavioural economics, research methods, customer journey, and data‑driven insights

MBA 702

Consumer decision‑making process and influencing factors
Psychological influences: motivation, perception, learning, attitudes, and beliefs
Social and cultural factors: reference groups, family, culture, subculture
Behavioural economics in marketing: nudging, framing, loss aversion, and choice architecture
Customer journey mapping and omnichannel touchpoint analysis
Advanced market research methods: surveys, focus groups, ethnographic research, big data analytics
Customer analytics: segmentation, personalisation, and predictive modelling
Net Promoter Score (NPS), Customer Satisfaction (CSAT), Customer Effort Score (CES)
Creating customer personas and empathy maps for strategic targeting
Case study: using consumer insights to drive breakthrough marketing strategy

📘 Module 3: Brand Strategy & Product Innovation

MBA 703 | Brand equity, positioning, architecture, product lifecycle, innovation, and portfolio management

MBA 703

Brand identity, image, and equity (Keller’s CBBE model and beyond)
Brand positioning and brand personality frameworks
Brand architecture: house of brands, endorsed brands, sub‑brands, hybrid models
Building and measuring brand equity through marketing programs
Measuring brand health: awareness, loyalty, associations, perceived quality
Brand extensions, co‑branding, and brand revitalisation strategies
Product lifecycle management and portfolio optimisation
New product development processes and innovation management
Design thinking and customer‑centric innovation
Crisis management and brand reputation strategies
Case study: global brand audit and revitalisation strategy

📘 Module 4: Digital Marketing Strategy & Transformation

MBA 704 | Digital strategy, SEO, SEM, social media, content marketing, automation, and AI in marketing

MBA 704

Digital marketing landscape and channel integration strategies
Search Engine Optimisation (SEO): on‑page, off‑page, technical SEO, keyword strategy, link building
Search Engine Marketing (SEM): Google Ads, bidding strategies, quality score, ad extensions
Social media marketing: platform strategies (Facebook, Instagram, LinkedIn, TikTok, X, YouTube)
Content marketing strategy: blogs, videos, infographics, podcasts, lead magnets
Email marketing automation: segmentation, personalisation, A/B testing, deliverability
Influencer marketing and user‑generated content (UGC)
Marketing automation tools and customer journey orchestration
Artificial Intelligence in marketing: chatbots, predictive analytics, programmatic advertising
Digital marketing measurement: KPIs, attribution models, multi‑channel funnels
Case study: digital transformation of a traditional brand

📘 Module 5: Marketing Analytics & ROI Optimisation

MBA 705 | Data analytics, attribution modelling, dashboards, marketing mix modelling, and optimisation

MBA 705

Marketing data sources: CRM, web analytics (Google Analytics 4), social media analytics, IoT data
Key marketing metrics: impressions, CTR, conversion rate, CPA, ROAS, retention rate
Customer Lifetime Value (CLV) calculation and application for strategic decisions
Cohort analysis, retention rate, and churn analysis
A/B testing and experiment design for marketing campaigns
Marketing mix modelling (MMM) and attribution modelling (first‑touch, last‑touch, multi‑touch)
Data visualisation and dashboard creation (Tableau, Power BI, Google Looker Studio)
Building a marketing performance dashboard for executive reporting
ROI analysis and optimisation strategies for marketing investments
Practical workshop: creating a marketing analytics dashboard

📘 Module 6: Integrated Marketing Communications & Media Strategy

MBA 706 | IMC, advertising, public relations, sales promotion, direct marketing, and media planning

MBA 706

Concept and evolution of Integrated Marketing Communications (IMC)
Developing an IMC campaign: objectives, target audience, message strategy, channel selection
Advertising strategies: creative brief, copywriting, visual design, media planning
Public relations (PR) and corporate communications strategies
Sales promotion, direct marketing, and experiential marketing
Media planning and buying in the digital age
Measuring IMC effectiveness: reach, frequency, impact, and ROI
Budgeting for integrated campaigns and resource allocation
Crisis communication and reputation management
Case study: award‑winning IMC campaign analysis

📘 Module 7: Global Marketing & Strategic Growth

MBA 707 | Global strategy, market entry, cross‑cultural marketing, sustainability, and growth leadership

MBA 707

Global marketing strategies: standardisation vs adaptation, glocalisation
Entering foreign markets: exporting, joint ventures, wholly owned subsidiaries, strategic alliances
Cross‑cultural marketing and localisation strategies
Global brand management and international brand architecture
Sustainable marketing and ESG (Environmental, Social, Governance) strategies
Corporate social responsibility (CSR) and purpose‑driven marketing
Strategic growth: market penetration, development, diversification, and innovation
Mergers, acquisitions, and partnerships in marketing
Legal and ethical issues in global marketing: privacy (GDPR, CCPA), advertising standards
Case study: successful global market expansion strategy

📘 Module 8: Strategic Marketing Capstone Project

MBA 708 | Integrative strategic marketing plan, executive presentation, and professional leadership

MBA 708

Integration of all MBA modules into a comprehensive strategic marketing plan
Select a real or hypothetical company/brand for analysis
Conduct external and internal analysis (SWOT, PESTLE, competitor analysis)
Define marketing objectives, STP strategy, and brand positioning
Develop the marketing mix (7Ps) and an integrated campaign plan
Set KPIs, budget, and measurement framework
Include risk assessment and contingency plans
Prepare executive summary and board‑level presentation
Peer review and feedback sessions
Final presentation to faculty and industry panel

Assessment & Outcomes

How You'll Be Evaluated

Rigorous MBA‑level assessment with practical application. Now Academic related Examinations

15%

Module Quizzes

Knowledge checks & scenario questions

35%

Strategic Assignments

Brand audit, digital strategy, analytics dashboard, IMC plan

50%

Capstone Project

Complete strategic marketing plan & executive presentation

MBA Learning Outcomes

Develop and execute enterprise‑level strategic marketing plans
Build and lead strong, iconic brands
Apply advanced consumer behaviour insights to strategic decisions
Lead digital transformation and innovation in marketing
Measure and optimise marketing ROI using advanced analytics
Lead integrated marketing communications across global markets
Design customer‑centric and sustainable marketing strategies
Demonstrate strategic leadership and decision‑making capabilities

Career Opportunities

Chief Marketing Officer (CMO)

Vice President of Marketing

Brand Director

Digital Marketing Director

Marketing Analytics Director

Product Marketing Director

Global Marketing Director

Marketing Strategy Consultant

Student Success

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