Professional Diploma in Brand Management – Ransford Global
RANSFORD'S

Professional Diploma in Brand Management

Master the art and science of building, managing, and growing strong brands — from brand strategy and identity to brand equity, communication, digital branding, and performance measurement. Designed for marketing professionals, brand coordinators, and entrepreneurs.

Enrol Now View 36 Units
2Weeks
6Modules
36Units
100% OnlineDelivery
100% Online with study guides Team supports Self-Paced Mobile-Friendly Verified Certificate

🎯 Programme Outcome

Upon completion of the Professional Diploma in Brand Management, learners will be equipped with advanced knowledge and practical skills in brand strategy, identity, equity, communication, digital branding, and performance measurement. Graduates will be prepared for roles as brand coordinators, assistant brand managers, marketing executives (brand focus), junior brand strategists, digital branding specialists, product brand managers, and entrepreneurs, and will receive a verifiable Professional Diploma issued by Ransford Global Professional Development Ltd.

Course Structure — 6 Modules · 36 Units

Each module contains 6 in-depth units, delivered via study guides, case studies, and practical exercises.

1
PD-BM 501

Fundamentals of Brand Management

1
What is a Brand? — Definition, evolution, and importance of brands in modern markets.
2
Brand vs Product vs Commodity — Key differences and why they matter for strategy.
3
The Role of Brands in Consumer Decision-Making — How brands influence perception, trust, and choice.
4
Brand Management Process and Brand Equity Models — Aaker and Keller frameworks; strategic brand planning.
5
Brand Elements, Identity, Image and Reputation — Understanding the building blocks of a brand.
6
Case Study: Iconic Brands and Their Success Factors — Lessons from globally successful brands.
2
PD-BM 502

Brand Strategy and Positioning

1
Brand Vision, Mission and Core Values — Defining the strategic foundation of a brand.
2
Strategic Brand Analysis — Internal and external audits, target audience identification, segmentation, competitive analysis, and differentiation.
3
Brand Positioning — Crafting positioning statements and perceptual mapping.
4
Brand Architecture and Portfolio Strategy — Branded house, house of brands, sub-brands, and portfolio management.
5
Brand Extension and Line Extension Strategies — Growing the brand through extensions and rationalisation.
6
Brand Crises, Reinvigoration and Sustainability — Managing reputation recovery, revitalising mature brands, purpose-driven branding, and developing a launch strategy.
3
PD-BM 503

Brand Identity and Image

1
Brand Identity Prism (Kapferer) — Understanding and applying the identity prism.
2
Visual Identity — Logos, colours, typography, and design systems.
3
Brand Personality and Brand Voice — Creating a distinctive character and tone.
4
Brand Associations and Brand Imagery — Shaping perceptions and mental associations.
5
Consistency Across Touchpoints — Developing brand guidelines and applying them consistently.
6
Case Study: Redesigning a Brand's Visual Identity — Practical lessons from a real or simulated redesign.
4
PD-BM 504

Brand Equity and Brand Valuation

1
Customer-Based Brand Equity (CBBE) Model — Keller's CBBE framework and its applications.
2
Building Blocks of Brand Equity — Awareness, associations, perceived quality, and loyalty.
3
Brand Equity Measurement Frameworks — Tools and methods for measuring brand equity.
4
Brand Valuation Methods — Cost, market, and income approaches.
5
BrandZ, Interbrand and Other Rankings — Understanding global brand valuation reports.
6
Case Study: Measuring and Valuing a Well-Known Brand — Applying valuation methods to a real brand.
5
PD-BM 505

Brand Communication and Digital Branding

1
Integrated Marketing Communications (IMC) for Brands — Coordinating messages across channels.
2
Designing Brand Marketing Programs — Advertising, PR, sales promotion, direct marketing, and events.
3
Digital and Social Media Brand Building — Social media, content marketing, and influencer partnerships.
4
Online Reputation Management (ORM) and Brand Communities — Managing online perception and building communities.
5
Brand Experience, Co-Branding and Licensing — Customer journey mapping, partnerships, and measuring communication effectiveness.
6
Case Study: Launching an Integrated Brand Campaign — End-to-end campaign planning and execution.
6
PD-BM 506

Brand Metrics, Performance and Capstone

1
Brand Health Metrics — Awareness, consideration, preference, loyalty, recall, recognition, and advocacy.
2
Customer Metrics — Net Promoter Score (NPS), CSAT, and Customer Effort Score (CES).
3
Brand Tracking Studies and Audits — Brand audit, performance dashboards, and tracking methodologies.
4
Financial Brand Valuation and ROBI — Return on brand investment and linking brand to financial outcomes.
5
Developing a Comprehensive Brand Plan — Integrating all modules into a strategic brand plan.
6
Future-Proofing Brands and Capstone Presentation — Presenting a strategic brand plan for a real or hypothetical brand.

💰 Programme Investment

₦82,740
Tuition: ₦70,000  +  Application Fee: ₦2,740  +  Registration: ₦10,000
Pay in Parts – No Interest
2–4 Instalments (Professional Diploma)
Diploma tuition: Pay in 2–4 parts of ₦20,684 – ₦41,370 each.
Application fee of ₦2,740 is included in the total above.
Apply for Professional Diploma
Account Name:Ransford Global PD LTD – LCO
Bank:Providus Bank PLC
Account Number:9651814927
Reference:PD-BrandMgt + Your Full Name
After payment, send receipt to WhatsApp +234 901 599 2500 for enrolment.
Pay Now with Card (Paystack) Enrol Now →

Everything You Need to Succeed in Brand Management

Beyond the curriculum — we provide a complete learning ecosystem to support your growth.

🌐

100% Online with Study Guides

Fully remote learning — access comprehensive study guides, video summaries, and self-assessment tools.

👥

Team Supports

Dedicated team of instructors and support staff available for questions, feedback, and guidance.

🕒

Self-Paced Learning

Learn at your own speed without missing deadlines — flexible schedule designed for working professionals.

📱

Mobile-Friendly Access

Study easily on phones, tablets, and desktops. All content responsive and accessible anytime.

🎓

Certificate of Completion

Downloadable and verifiable certificate after finishing the programme — share on LinkedIn, CV, or portfolio.

📁

Real-World Projects / Portfolio Building

Practical assignments for career showcasing — build a portfolio that demonstrates your brand management skills.

✅

Assessment & Quizzes

Continuous evaluation to track progress and understanding. Instant feedback to reinforce learning.

💼

Career Support Services

CV review, interview preparation, and job guidance to help you transition into brand roles.

🔄

Updated Content Access

Course materials regularly updated to reflect new branding trends, digital platforms, and consumer insights.

📈

Beginner-to-Advanced Pathways

Structured learning levels — from foundation certificates to professional and advanced diplomas.

⬇️

Downloadable Resources

Templates, slides, toolkits, and reading materials — all available for offline reference and study.

📘 Professional Development Training Documents

Every participant receives a comprehensive set of learning, practice, and assessment documents to guide transformation from curiosity to competence.

1. Programme Overview

  • Course Handbook / Programme Guide
  • Training Syllabus & Curriculum
  • Programme Schedule / Calendar

2. Learning Materials

  • Lecture Notes / Module Manuals
  • Presentation Slides (PowerPoint)
  • Reading Materials / Articles

3. Practical Application Tools

  • Brand Strategy Templates
  • Brand Audit & Positioning Worksheets
  • Brand Plan & Campaign Templates

4. Personal Development Tools

  • Personal Action Plan
  • Goal Setting Templates
  • Reflective Journals / Logbooks

5. Assessment & Evaluation

  • Pre-Assessment / Diagnostic Test
  • Continuous Assessment Tasks
  • Practical Skills Checklists
  • Final Assessment / Examination
  • Competency Evaluation Rubrics

6. Workplace Readiness Tools

  • Professional Code of Conduct
  • Ethical Guidelines for Brand Managers
  • Job Role Competency Framework

7. Certification & Completion

  • Professional Diploma in Brand Management
  • Transcript or Record of Achievement
  • Performance Summary Report (optional)
  • Recommendation Letter (optional for top performers)

8. Communication & Support

  • Instructor Contact Information Sheet
  • Feedback Forms
  • Participant Support Guidelines
  • FAQ Document

📌 Learn → Practice → Reflect → Apply → Assess → Certify

A complete professional development programme should follow this cycle.

🎯 Key Insight

A strong professional training programme is not defined by lectures alone, but by:
Worksheets (reflection) • Action plans (execution) • Assessments (measurement) • Practical tools (real‑world application)

Learning Outcomes & Career Pathways

Key Competencies

  • Understand brand fundamentals and strategic brand planning
  • Develop brand strategy, positioning, and architecture
  • Create brand identity, personality, and visual systems
  • Measure brand equity and brand performance
  • Implement integrated brand communications and digital branding

Career Opportunities

  • Brand Coordinator / Assistant Brand Manager
  • Marketing Executive (Brand focus)
  • Brand Strategist (junior)
  • Digital Branding Specialist
  • Product Brand Manager
  • Entrepreneur / Start-up Founder

Assessment & Delivery

100% online, self-paced over 2 weeks (flexible up to 1 month). Assessment via module quizzes, case study analyses, and a final brand plan capstone. Professional Diploma awarded.

Take the Next Step in Brand Management

This Professional Diploma gives you comprehensive, practical training across 6 modules and 36 units. From brand fundamentals to strategic brand leadership and a capstone brand plan, you'll gain the skills to build, manage, and grow strong brands. Enrol today and receive your complete training package.

Apply Now Request Information

Ransford Global Professional Development

Empowering professionals with accessible, high-quality education — from certificates to diplomas in brand management, project management, counselling, business administration, marketing, HR, accounting, and more.

Contact Us

📱+234 901 599 2500
📞+234 705 560 0725
✉️rtsonlineeducation@gmail.com
📍48, Omuaran Street, Unity Estate, Egbeda, Lagos, Nigeria.
© 2026 Ransford Global Professional Development Limited. RC-8767187. All rights reserved.

Course Information

Choose what you'd like to explore below.

Course Fees & Durations

2026 Professional Development Cohort

⚠️ Prices are not fixed — all fees shown are "From" starting amounts. Application fee included where noted.

🎓 Certificate Programmes — 29 Levels
Skill Certificate – Level 1 (SC-L1) 1 week
Local₦20,740
Foreign₦30,740
💳 2 Instalments: ₦10,370 · ₦15,370 (Local/Foreign)
Skill Certificate – Level 2 (SC-L2) 1 week
Local₦22,740
Foreign₦32,740
💳 2 Instalments: ₦11,370 · ₦16,370
Skill Certificate – Level 3 (SC-L3) 1 week
Local₦23,740
Foreign₦34,740
💳 2 Instalments: ₦11,870 · ₦17,370
Certificate (Cert) — Level 4 1 Week
Local₦24,740
Foreign₦44,740
Entry Level Certificate (ELC) — Level 5 1 Week
Local₦25,740
Foreign₦44,740
Workplace Certificate (WPC) — Level 6 1 Week
Local₦26,740
Foreign₦49,740
Foundation Certificate (FC) — Level 7 1 Week
Local₦27,740
Foreign₦54,740
Foundation Plus Certificate (FPC) — Level 8 1–2 Weeks
Local₦29,740
Foreign₦59,740
Competency Certificate (CC) — Level 9 1–2 Weeks
Local₦31,740
Foreign₦64,740
Career Skills Certificate (CSC) — Level 10 1–2 Weeks
Local₦32,740
Foreign₦64,740
Intermediate Certificate (IC) — Level 11 2 Weeks
Local₦34,740
Foreign₦69,740
Skills Levelling Certificate (SLC) — Level 12 2 Weeks
Local₦36,740
Foreign₦74,740
Higher Certificate (HC) — Level 13 2 Weeks
Local₦37,740
Foreign₦74,740
Associate Certificate (AC) — Level 14 2 Weeks
Local₦39,740
Foreign₦79,740
Applied Skills Certificate (ASC) — Level 15 2 Weeks
Local₦42,740
Foreign₦84,740
Professional Certificate (PC) — Level 16 2 Weeks
Local₦47,740
Foreign₦94,740
Professional Upskilling Certificate (PUC) — Level 17 2 Weeks
Local₦52,740
Foreign₦104,740
Advanced Professional Certificate (APC) — Level 18 2 Weeks
Local₦57,740
Foreign₦114,740
Career Advancement Certificate (CAC) — Level 19 2–3 Weeks
Local₦62,740
Foreign₦124,740
Advanced Skills Certificate (ASC+) — Level 20 2–3 Weeks
Local₦67,740
Foreign₦134,740
Graduate Professional Certificate (GPC) — Level 21 2–3 Weeks
Local₦72,740
Foreign₦144,740
Specialist Certificate (SC) — Level 22 2–3 Weeks
Local₦77,740
Foreign₦154,740
Executive Professional Certificate (EPC) — Level 23 2–3 Weeks
Local₦82,740
Foreign₦164,740
Expert Certificate (XC) — Level 24 2–3 Weeks
Local₦87,740
Foreign₦174,740
Elite Certificate (EC) — Level 25 2–3 Weeks
Local₦92,740
Foreign₦184,740
Professional Mastery Certificate (PMC) — Level 26 2–3 Weeks
Local₦102,740
Foreign₦204,740
Professional Excellence Certificate (PEC) — Level 27 2–3 Weeks
Local₦107,740
Foreign₦214,740
Professional Prestige Certificate (PPC) — Level 28 2–3 Weeks
Local₦112,740
Foreign₦224,740
Executive Excellence Certificate (EEC) — Level 29 2–3 Weeks
Local₦122,740
Foreign₦244,740
📜 Diploma & Mastery Programmes
Basic Diploma (BD) 2 Weeks
Local₦42,740
Foreign₦62,740
Foundation Diploma (FD) 2 Weeks
Local₦52,740
Foreign₦72,740
Diploma (DP) 4 Weeks
Local₦62,740
Foreign₦82,740
Associate Diploma (AD) 2 Weeks
Local₦72,740
Foreign₦102,740
Professional Diploma (PD) 2 Weeks
Local₦82,740
Foreign₦122,740
Applied Skills Diploma (ASD) 2 Weeks
Local₦87,740
Foreign₦137,740
Professional Upskilling Diploma (PUD) 2 Weeks
Local₦92,740
Foreign₦147,740
Professional Competency Diploma (PCD) 2–4 Weeks
Local₦97,740
Foreign₦157,740
Career Skills Diploma (CSD) 2–4 Weeks
Local₦102,740
Foreign₦167,740
Professional Practice Diploma (PPD) 2–4 Weeks
Local₦107,740
Foreign₦177,740
Career Advancement Diploma (CAD) 2–4 Weeks
Local₦112,740
Foreign₦187,740
Professional Advancement Diploma (PAD) 2–4 Weeks
Local₦117,740
Foreign₦197,740
Higher Diploma (HD) 4–12 Weeks
Local₦122,740
Foreign₦162,740
Advanced Professional Diploma (APD) 4–12 Weeks
Local₦122,740
Foreign₦182,740
Graduate Professional Diploma (GPD) 4 Weeks
Local₦122,740
Foreign₦302,740
Specialist Skills Diploma (SSD) 4 Weeks
Local₦132,740
Foreign₦217,740
Executive Professional Diploma (EPD) 4 Weeks
Local₦152,740
Foreign₦182,740
Executive Skills Diploma (ESD) 4 Weeks
Local₦162,740
Foreign₦227,740
Expert Diploma (XD) 4 Weeks
Local₦142,740
Foreign₦192,740
Elite Diploma (ED) 4 Weeks
Local₦152,740
Foreign₦202,740
Professional Mastery Diploma (PMD) 4 Weeks
Local₦302,740
Foreign₦352,740
Professional Excellence Diploma (PED) 4 Weeks
Local₦252,740
Foreign₦452,740
Combined Studies (GPD + PMD) (CS) 8 Weeks
Local₦302,740
Foreign₦702,740
Professional Capability Diploma (PCD) 4 Weeks
Local₦137,740
Foreign₦227,740
Career Excellence Diploma (CED) 4 Weeks
Local₦172,740
Foreign₦247,740
Professional Impact Diploma (PID) 4 Weeks
Local₦182,740
Foreign₦257,740
Workplace Excellence Diploma (WED) 4 Weeks
Local₦177,740
Foreign₦247,740
Professional Transformation Diploma (PTD) 4–8 Weeks
Local₦202,740
Foreign₦302,740

Admissions

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Submit your documents to complete your admission.

Go to Upload PortalUpload O-Level certificates & documents
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Documents to prepare: O-Level certificates (WAEC/NECO), ID, passport photo, and any other documents requested during your application.

Payment Options

Pay by bank transfer or card — details below.

Account Name Ransford Global PD LTD – LCO
Bank Name Providus Bank PLC
Account Number 9651814927
Location Lagos, Nigeria
Pay with Card (Paystack)
After payment: Please send your payment receipt or screenshot to our WhatsApp at +234 901 599 2500 for instant confirmation and enrollment activation.

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What you'll need: Your certificate ID or the full name of the certificate holder.

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