Certified Professional
Sales Manager (CPSM)
Build a strong foundation in professional sales management with a focused 2‑week, 100% self‑paced Certificate programme. 4 modules (24 units) covering foundations, team management, strategy & negotiation, and operations & digital selling. No exams – coursework only. Expert‑led support via WhatsApp. Includes professional development training documents.
Programme Structure
CPSM 101 Foundations of Professional Sales Management
- Introduction to Sales Management
- The Role and Responsibilities of a Sales Manager
- Sales Management Principles and Functions
- Understanding Customers, Markets and Buying Behaviour
- Sales Objectives, Strategies and Planning
- Professional Ethics and Standards in Sales
CPSM 102 Sales Team Management & Performance
- Sales Force Planning and Organisation
- Recruitment, Selection and Onboarding of Salespeople
- Sales Training, Coaching and Development
- Sales Motivation, Incentives and Reward Systems
- Sales Performance Management and Appraisal
- Leadership, Team Building and Conflict Management
CPSM 103 Sales Strategy, Customer Relationships & Negotiation
- Sales Prospecting and Lead Generation
- Consultative Selling and Customer Needs Analysis
- Sales Presentations and Persuasive Communication
- Negotiation, Objection Handling and Closing Techniques
- Customer Relationship Management and Retention
- Key Account Management and Business Development
CPSM 104 Sales Operations, Digital Selling & Performance Analysis
- Sales Forecasting, Targets and Territory Management
- Sales Budgeting and Revenue Management
- Sales Pipeline and Performance Monitoring
- Digital Sales, Social Selling and E-Commerce
- Sales Analytics, Reporting and Performance Improvement
- Sales Management Strategy and Practical Project
📝 Coursework & Assessment
Learners will complete coursework assignments and practical sales-management activities throughout the programme. There are no formal examinations. Assessment focuses on the learner's ability to apply professional sales management principles to practical situations involving sales planning, team leadership, customer management, negotiation, business development, sales forecasting, digital selling and performance management.
💰 Programme Investment
Foreign: Pay in 2‑4 parts of ₦13,185 – ₦26,370 each.
Application fee included.
Foreign: Pay in 5‑10 parts of ₦5,274 – ₦10,548 each.
Contact admissions for custom schedule.
Comprehensive Sales Curriculum
Master the art and science of sales management, from strategy to execution.
4 Modules, 24 Units
A focused, practical curriculum covering all essential areas of sales management.
2‑Week Flexible
Complete at your own pace – ideal for busy sales professionals and aspiring managers.
Expert‑Led Support
Direct WhatsApp access to sales management professionals for guidance.
Complete Training Docs
Receive handbooks, sales templates, coaching guides, and assessment tools.
CPSM Certification
Earn a Certified Professional Sales Manager credential plus a Professional Development Transcript.
📘 Professional Development Training Documents
1. Programme Overview
- Course Handbook / Programme Guide
- Training Syllabus & Curriculum
- Programme Schedule / Calendar
2. Learning Materials
- Lecture Notes / Module Manuals
- Presentation Slides (PowerPoint)
- Reading Materials / Articles
3. Practical Application Tools
- Sales Planning Templates
- Sales Forecasting and Budgeting Tools
- Negotiation and Objection Handling Guides
4. Personal Development Tools
- Personal Action Plan
- Goal Setting Templates
- Reflection Journals / Logbooks
5. Assessment & Evaluation
- Pre‑Assessment / Diagnostic Test
- Continuous Assessment Tasks
- Practical Skills Checklists
- Final Coursework Submission Guidelines
- Competency Evaluation Rubrics
6. Workplace Readiness Tools
- Professional Code of Conduct
- Workplace Behaviour Guidelines
- Job Role Competency Framework
7. Certification & Completion
- Certificate of Completion (CPSM)
- Professional Development Transcript
- Performance Summary Report (optional)
8. Communication & Support
- Instructor Contact Information Sheet
- Feedback Forms
- Participant Support Guidelines
- FAQ Document
📌 Learn → Practice → Reflect → Apply → Assess → Certify
A complete professional development programme should follow this cycle.Start your career in sales management – in just 2 weeks
This certified programme gives you the foundational knowledge and practical skills to lead sales teams, drive revenue, and build lasting customer relationships. From strategy and negotiation to digital selling and performance analysis, you'll be ready to excel in sales management. Enrol today and receive your complete training package.
Ransford Global Professional Development
Empowering professionals with accessible, high‑quality education – from starter certificates to executive diplomas in insurance, brand management, strategic management, marketing, business administration, HR, and more.
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