Ransford MBA Strategic Brand Management

What is MBA in Strategic Brand Management?

The MBA in Strategic Brand management is a skill level 6-Month online course design for:

Students interested in increasing both their understanding of branding principles, and their exposure to classic and contemporary branding applications and case studies.
Managers and analysts concerned with effects of their day-to-day marketing decisions of their brand performance.
Senior executives concern with long term prosperity of their brand franchises and products or service portfolios.
All marketers interested in new ideas with implication for marketing strategies and tactics.

Students are exposed to specific topics including: Brand and product management, Brand naming, Brand characters, branding portfolio strategy, goods branding, services branding, information branding, property branding, personal branding, organizational branding, countries and nation branding, idea branding, events and experience branding etc.

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