What you'll learn:

Module 1

Introduction to Strategic Brand Management

Module 2 

Understanding Brands and Brand Management

Module 3

Developing a Brand Strategy

Module 4

Designing and Implementing Brand Marketing Programs

Module 5

Measuring and Interpreting Brand Performance

Module 6

Growing and Sustaining Brand Equity

Module 7

Marketing Management

Module 8

Management and Human Resources

Module 9

Consumer Behaviourial Insights

Module 10

Sociology and Anthropology of Everyday life

Module 11

Integrated marketing Communication

Module 12

Integrated Distribution

Module 13

Global marketing

Module 14

Financial management

Module 15

Brand sense 

Module 16

Blue Ocean Strategy

Module 17

Brand Portfolio strategy

Module 18

Naming New Products development 

Module 19

Innovation and Entrepreneurship

Module 20

Category Innovation

Module 21

Cognitive psychology and Branding

Module 22

Personal Branding

Module 23

Nation branding

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