1. Brand Management & Strategy

• Foundations of Brand Management
• Principles of Brand Strategy
• Brand Development and Management
• Strategic Brand Positioning
• Brand Equity and Brand Value
• Brand Architecture and Portfolio Management
• Brand Auditing and Performance Evaluation
• Brand Growth Strategies
• Brand Leadership and Governance
• Global and International Brand Management

2. Brand Identity & Creative Development

• Brand Identity Development
• Visual Branding Principles
• Brand Naming and Brand Personality
• Brand Storytelling
• Brand Guidelines and Brand Standards
• Corporate Identity Management
• Rebranding and Brand Transformation
• Brand Design Management
• Packaging and Product Presentation
• Creative Direction for Brands

3. Marketing & Communications

• Strategic Marketing Management
• Integrated Marketing Communications
• Advertising and Brand Promotion
• Marketing Campaign Development
• Public Relations and Brand Communication
• Content Marketing Strategy
• Consumer Behaviour and Branding
• Marketing Research and Consumer Insights
• Sales Promotion and Brand Activation
• Strategic Communication Planning

4. Digital & Social Media Branding

• Digital Brand Strategy
• Social Media Brand Management
• Content Creation for Brands
• Influencer and Creator Marketing
• Online Reputation Management
• Digital Marketing Communications
• Personal Branding in the Digital Age
• E‑Commerce Branding
• Digital Customer Engagement
• Artificial Intelligence in Branding and Marketing

5. Customer Experience & Brand Relationships

• Customer Experience Management
• Customer Relationship Management
• Brand Loyalty and Customer Retention
• Service Branding
• Customer Journey Mapping
• Consumer Engagement Strategies
• Managing Brand Communities
• Customer Feedback and Brand Improvement
• Brand Trust and Reputation
• Service Quality and Brand Perception

6. Personal, Corporate & Employer Branding

• Personal Brand Development
• Executive and Leadership Branding
• Corporate Brand Management
• Employer Branding
• Professional Image and Reputation
• Thought Leadership and Influence
• Personal Brand Communication
• Career Branding and Professional Visibility
• Leadership Presence and Brand Identity
• Building a Trusted Professional Brand

7. Advanced & Executive Brand Management

• Advanced Strategic Brand Management
• Brand Innovation and Transformation
• Brand Analytics and Performance Measurement
• Brand Risk and Reputation Management
• Brand Crisis Communication
• Luxury and Premium Brand Management
• International Brand Strategy
• Brand Mergers and Repositioning
• Executive Brand Leadership
• Brand Consultancy and Advisory Practice

Certificate Level	Duration	Example Programmes	Local Fee	Foreign Fee
Foundation (FC)	1 Week	Brand Management, Personal Branding, Digital Branding, Marketing Communications	₦12,740	₦17,740
Intermediate (IC)	1 Week	Brand Strategy, Corporate Branding, Social Media Branding	₦17,740	₦27,740
Higher (HC)	2 Weeks	Brand Management, Strategic Branding, Digital Brand Strategy	₦22,740	₦62,740
Associate (AC)	2 Weeks	Brand Management, Brand Identity Development, Marketing Communications	₦32,740	₦42,740
Professional (PC)	2 Weeks	Brand Management, Strategic Brand Management, Digital Branding	₦42,740	₦52,740
Advanced Professional (APC)	2 Weeks	Brand Strategy, Brand Leadership, Brand Innovation	₦62,740	₦72,740
Graduate Professional (GPC)	2 Weeks	Strategic Brand Management, Brand Leadership, Marketing and Brand Strategy	₦72,740	₦82,740
Executive Professional (EPC)	2 Weeks	Brand Leadership, Strategic Brand Management, Corporate Brand Strategy	₦82,740	₦92,740
Expert (XC)	2 Weeks	Brand Management, Brand Strategy and Innovation	₦92,740	₦102,740
Elite (EC)	2 Weeks	Brand Leadership, Global Brand Strategy	₦92,740	₦102,740
Professional Mastery (PMC)	2 Weeks	Brand Management, Strategic Branding	₦102,740	₦112,740
Professional Prestige (PPC)	2 Weeks	Brand Leadership, Executive Brand Management	₦112,740	₦120,740

Diploma Level	Duration	Example Programmes	Local Fee	Foreign Fee
Foundation Diploma (FD)	2 Weeks	Brand Management, Marketing and Branding, Digital Brand Development	₦42,740	₦52,740
Higher Diploma (HD)	2 Weeks	Brand Management, Strategic Brand Development	₦82,740	₦122,740
Associate Diploma (AD)	2 Weeks	Brand Management, Brand Strategy and Communication	₦82,740	₦102,740
Professional Diploma (PD)	2 Weeks	Brand Management, Strategic Brand Management, Digital Brand Strategy	₦92,740	₦112,740
Advanced Professional Diploma (APD)	4 Weeks	Brand Management, Strategic Branding and Marketing	₦102,740	₦122,740
Graduate Professional Diploma (GPD)	4 Weeks	Strategic Brand Management, Brand Leadership and Innovation	₦122,740	₦302,740
Executive Professional Diploma (EPD)	4 Weeks	Brand Leadership, Strategic Brand Management	₦152,740	₦162,740
Expert Diploma (XD)	4 Weeks	Advanced Brand Strategy, Brand Innovation and Transformation	₦142,740	₦172,740
Elite Diploma (ED)	4 Weeks	Executive Brand Leadership, Global Brand Management	₦152,740	₦182,740
Professional Mastery Diploma (PMD)	4 Weeks	Brand Management, Strategic Brand Leadership	₦302,740	₦352,740
Professional Excellence Diploma (PED)	4 Weeks	Brand Management, Executive Brand Strategy	₦252,740	₦452,740